Jack's: Let's reconsider our "users"

jacks:

us·er
/ˈyo͞ozər/

Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.

Synonyms
consumer

During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

“Why…

Been saying this for years, especially during my time at GOGII. Yes, lets do this!

Source: jacks
  1. capital-ventures reblogged this from jacks
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  6. coolmobile reblogged this from jacks and added:
    우리가 고객을 user가 아닌 customer로 불러야하는 이유에 대해 잭돌시가 남긴 포스팅이디.
  7. zqdc reblogged this from troyharvey
  8. dskaletsky reblogged this from jacks and added:
    I think Jack’s perspective on the term “user” vs “customer” is an interesting one. I don’t totally agree, but I like...
  9. cashadvanceloansftw reblogged this from jacks
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  11. harinisridharan reblogged this from jacks and added:
    There is a third option: “Michael” :) - http://harinisridharan.wordpress.com/2013/02/13/michael-centered-design/ jacks:
  12. darlakbrown reblogged this from jacks and added:
    Jack brings up a good point about whether the term “users” is too distant and cold, albeit this is not a new argument. I...
  13. kellishaver reblogged this from jacks
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