With Twitter, Facebook, etc. we’ve gone down a road of social that well…can’t sustain.
Not because it isn’t fun, exciting, useful, or fulfilling…but mostly because it’s just not mentally sustainable.
I wrote a piece in August called “Social Networking is not Social”, and in it I said…
Just because you’re friends or acquaintances with someone doesn’t mean you share personal interests with them. I personally have a lot of friends who play Farmville, but I have zero interest in the game, nor do I care to be bombarded with a billion posts (with comments!) about the game progress.
Luckily, what we’re seeing on the horizon now is an intimacy renaissance.
I work for GOGII, our app textPlus has been downloaded a lot. Like, a lot a lot. At first blush, we’re a texting app, a texting replacement, or a way to text from a Touch or iPod.
Yeah, not really.
We’ve built a platform where you have a ton of conversations in small intimate groups on any topic you want. Want to talk about cats? Make a cat community and invite your 10 friends who love cats. Don’t bug the rest of your friends with cat talk.
"Group texting" is "hot”. We’ve offered it since June ‘09. It wasn’t hot then. Why did we do it? Because tweeting to a couple of hundred people doesn’t come close to having a conversation about a book with 5 of your closest friends. Regardless of what device they’re on.
Path launched today. And at first glance it’s a way to share pics with 50 of your closest friends. Already, people are attacking what it’s not…but how about what it is. It’s meaningful, it won’t help you get web famous or go “viral”, therefore it’s quickly discounted.
We’re going to see way more of that coming…it’s an explosive trend that I predict will rule all of 2011.
I’ve said for over a year that "The Best Social Network is the One in Your Pocket", and now more and more companies will realize that your 5, 10, 15, 50, 100 closest friends are all you really need, and can sustainably stand to interact with in a healthy and meaningful way.